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Nothing is hiring a Country Go-To-Market (GTM) Manager

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Nothing is looking for a Country GTM Manager to lead the launch and sales strategy for its smartphones in a specific market. This role focuses on long-term planning, product lifecycle management, and achieving strong business results. The manager will bridge global goals with local market needs to drive growth and profitability.

Key Responsibilities

Market Research and Strategy

  • Study the local market to find new growth opportunities
  • Understand what consumers want and how they buy
  • Track competitors, their products, pricing, and market share
  • Analyze sales channels like retail, online stores, and telecom operators
  • Review company strengths and gaps to plan better market positioning

Strategic Planning

  • Build a long-term roadmap for new product launches and market expansion
  • Create profit and loss plans covering revenue, margin, and growth targets

Product Lifecycle Management

  • Plan the full GTM strategy across the 4Ps:
    • Product: Choose models and specs suited for local demand
    • Place: Select customer segments and distribution channels
    • Price: Set pricing that stays competitive yet profitable
    • Promotion: Design local campaigns to increase sales
  • Adjust pricing and policies as the market changes
  • Manage promotional budgets effectively
  • Forecast demand and control inventory levels to avoid overstock or shortages

Business and Financial Oversight

  • Track key metrics like revenue, sales volume, and profit
  • Manage marketing and sales costs to improve ROI
  • Use data to measure performance and guide decisions

Cross-Functional Collaboration

  • Work with global product, marketing, supply chain, and sales teams
  • Partner with local retailers, distributors, and telecom operators
  • Ensure all activities comply with local laws and import regulations

Performance Metrics

  • Achieve target sales volumes and revenue goals
  • Maintain profitability through smart pricing and expense control
  • Keep healthy inventory turnover rates

Qualifications

  • Bachelor’s or Master’s degree in business, marketing, or a related field (MBA preferred)
  • 5–10 years of experience in marketing, sales, or business development in smartphones or consumer electronics
  • Strong understanding of local market trends and consumer behavior
  • Skilled in pricing, forecasting, and channel management
  • Strong communication and negotiation skills in English and local language
  • Proven ability to handle complex projects with tight deadlines

To Apply – https://job-boards.eu.greenhouse.io/nothing/jobs/4668277101?gh_src=LIJobs

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