Google has introduced a virtual apparel try-on feature in India, aimed at helping online shoppers make more informed clothing choices. The tool allows users to upload a single photo of themselves and see how various outfits might look when worn. This includes a wide range of categories such as tops, bottoms, dresses, jackets, and shoes. By integrating this feature into product listings, Google offers shoppers a way to visualize fit and style directly on their own image.
The technology behind the try-on feature is built on Google’s custom AI model for fashion. This model is designed to understand different body shapes and the characteristics of clothing materials, such as how fabric folds, stretches, or drapes. As a result, users can get a practical sense of how an item may appear on them before making a purchase decision.
To use the feature, shoppers can look for the “try it on” icon on supported apparel listings across Google surfaces. Once a photo is uploaded, they can explore different outfit options and compare styles. The addition of this tool aligns with the broader shift toward more interactive and personalized online shopping experiences, particularly during busy periods like the festive season.
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