Samsung Electronics has launched a new digital tool called Help Me Choose to help consumers find the right washing machine based on household size, laundry habits and lifestyle preferences. The tool is designed to simplify online product selection and support more informed purchase decisions.
Help Me Choose guides users through a short set of questions such as how often they do laundry, how much space they have and what features matter most including time saving or energy efficiency. Based on the responses, the tool provides tailored recommendations across washers, dryers, washer and dryer sets and all in one combinations available in the user’s region.
The tool reflects Samsung’s expanding laundry portfolio which includes compact models for single users and high capacity machines for larger households. It also supports lifestyle specific needs such as pet care or space efficiency.
Help Me Choose will begin rolling out on Samsung.com in select global markets from January 2026. Samsung plans to extend the experience to additional product categories in the first half of 2026.
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