Company Showcases Intelligent and Premium Lifestyles
Tailored to European Consumers
LG Electronics is showcasing its expanded AI Home ecosystem at IFA 2026, demonstrating how AI seamlessly connects appliances, spaces and services to deliver greater convenience while reinforcing its leadership in the global premium home appliance market. IFA visitors can experience AI Home solutions centered on LG ThinQ ON and LG ThinQ; the space- and energy-efficient Fit & Max Solution; immersive media entertainment experiences featuring LG OLED evo AI; and a premium lifestyle space dedicated to LG SIGNATURE lineup.
At LG’s booth, visitors can experience the LG AI Home centered around the LG ThinQ™ ON AI home hub and LG ThinQ platform, alongside the expanded Fit & Max Solution, immersive media entertainment featuring LG OLED evo AI, and a premium lifestyle space dedicated to LG SIGNATURE. LG is also operating its private business partner consultation space at IFA, strengthening engagement with local retailers and business customers and expanding commercial opportunities in Europe.
AI Home Tailored to Everyday Life
In the AI Home Zone, LG is revealing how its next-generation AI home hub, LG ThinQ ON, together with the LG ThinQ AI home platform, connect appliances, spaces and services into a single, cohesive system. Authentic home environments allow visitors to experience firsthand the ability of LG’s AI to understand both users and the characteristics of each space to provide relevant and personally-optimized functions.
ThinQ Claw, making its public debut at this year’s IFA, is a text-chat-based AI agent integrated with ThinQ ON. By combining natural-language interaction with contextual understanding, it recommends relevant actions and helps simplify everyday life. Throughout the AI Home Zone, visitors can experience how it provides personalized support based on household conditions, user preferences and daily routines.
This year, LG is extending the convenience of AI Home beyond private residences to commercial spaces. LG’s ThinQ Pro, an integrated B2B management solution, enables the centralized control and monitoring of appliances and HVAC systems to support more efficient facility operations. Another AI-based solution on display is the Home Energy Management System (HEMS) powered by Homey – the smart home platform developed by Athom, which LG acquired in 2024. The demonstration shows how Homey HEMS can coordinate energy generation, storage and consumption across the home.
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