Sunday, January 4
Today’s Game Plan: Media Days & Unveiled
CES kicks off two days early for media with exclusive press conferences and the highly anticipated CES Unveiled event. Today is all about breaking news before anyone else. Start with afternoon press conferences at Mandalay Bay, attend CTA’s Tech Trends to Watch presentation, then network at Unveiled Las Vegas for hands-on previews of innovative products from global brands and startups alike.
Sample Agenda
| 1-1:45 PM | Showstoppers – Palm A |
| 2-2:45 PM | SJ Briefing – Surf F |
| 3-3:45pm | CTA Tech Trends to Watch – Oceanside B |
| 4-7 PM | CES 2026 Unveiled – Shoreline |
Media Tip:
Take advantage of the Media Days shuttle service between venues. You must have a CES Media badge to board the shuttles.
Monday, January 5
Today’s Game Plan: Media Days and AMD Opening Keynote
Day two of Media Days features exclusive press conferences from major tech brands. Content creators could also choose to check out C Space to explore the intersection of entertainment, AI and the creator economy, then wrap up with AMD’s keynote at the Venetian.
Sample Agenda
| 8:00 – 8:45 AM | LG Electronics – South Seas ABE |
| 9:00 – 9:45 AM | Bosch – Banyan ABCD |
| 10:00 – 10:45 AM | Hisense – South Seas F The LEGO Group – Oceanside D |
Choose Your Own Adventure:
Accordion
- Continue at Mandalay Bay for Press ConferencesDon’t miss brands like Hyundai and Doosan who will close out the Media Days Press Conferences at Mandalay Bay.
- 1-1:45 PM: Hyundai Press Conference – Mandalay Bay EF
- 2-2:45 PM: Doosan Bobcat Press Conference – Mandalay Bay I
- Head to C Space for Creator-Focused ContentThe Creator Track at C Space will have sessions focused on entertainment, AI and the creator economy:
| 6:30-7:45 PM | AMD Keynote – Venetian |
Media Tip:
Avoid the cab fares and take the free CES shuttle from Media Days to the Venetian for the AMD Keynote!
Tuesday, January 6
Today’s Game Plan: Keynotes & C Space at ARIA
The show floor officially opens! Kick start the show at the Venetian for the CTA State of the Industry Address and Siemens Keynote. You can then head to the LVCC to see the show floor open, but today is also a great day to check out C Space® at ARIA to explore content, entertainment and creator economy programming. This is the epicenter of innovative conversations for content creators, media executives, advertisers and marketers.
Sample Agenda
| 8:30-10 AM | CTA State of the Industry Address and Siemens Keynote |
| 11-11:40 AM | C Space Keynote: Havas |
| 1:30-2 PM | The Talent Equation: A New Formula Reshaping Unscripted TV – ARIA, Level 1, Joshua 9 |
| 2-2:40 PM | Redefining Content in the Creator Led Economy, presented by Amazon Ads – ARIA, Level 2, Mariposa 5 |
| 2:30-3 PM | Podcasting’s Next Chapter: Unlocking Growth for Creators & Advertisers – ARIA, Level 1, Joshua 9 |
Choose Your Own Adventure:
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- Stay at ARIA for More C Space Content
- Catch the Lenovo Keynote at Sphere
Wednesday, January 7
Today’s Game Plan: LVCC Campus, Creator Stage & CES Foundry
Focus on LVCC campus today, diving deep into the Creator Stage programming and exploring the new CES Foundry at Fontainebleau. This is your chance to discover AI and quantum innovations while connecting with the creator tech ecosystem.
Sample Agenda
| 9-10 AM | Explore Central Hall Expect to find tech’s biggest names and most enduring innovators in the Central Hall. |
| 10:30-11 AM | The Creator Economy Goes Shopping |
| 11 AM-Noon | Break at LVCC, West Hall Media Room (W212) CES Media Rooms provide a quiet area for registered media to work, conduct interviews and file reports without distractions. |
| 12:45-1 PM | Unlocking the Future of Immersive Gameplay presented by Samsung |
Choose Your Own Adventure:
Accordion
- Stay at LVCC for More Creator Sessions
- Explore CES Foundry at Fontainebleau
Media Tip:
Make sure to take advantage of CES B-Roll! Access broadcast-quality video content for TV and online use. CES 2026 content will be made available during the show.
Thursday, January 8
Today’s Game Plan: Startups, Smart Home and More at the Venetian Expo
Shift your attention to the Venetian campus, exploring Eureka Park startups, Smarter Living and Digital Health exhibits and the 2026 CES Innovation Award® Honorees.
Sample Agenda
| 9-10 AM | Explore Eureka Park® Eureka Park is the home for startups at CES. Come see the latest innovations influencing the tech industry. |
| 10-11 AM | Visit the Innovation Awards Showcase Explore the Innovation Awards display to see cutting-edge technologies. |
| 11 AM-Noon | Check out Digital Health Summit The Digital Health Summit brings together innovators, investors, and policymakers for four days of sessions, networking, and product demos. |
| Noon-1 PM | Break at Venetian Media Room (Venetian Expo, Marco Polo Rooms) Recharge and get some work done in this media-only room – open 8 AM-6 PM. |
Choose Your Own Adventure:
Accordion
- Smart Home and Sessions at the Venetian
- Head Back to the LVCC
Media Tip:
Accecss all exhibitor press releases, hosted by the official news distribution partner for CES, Cision PR Newswire.
Friday, January 9
Today’s Game Plan: Final Coverage & Follow-Through
The show floor closes early today at 4 PM. Use this final day to capture any remaining stories, conduct last interviews and make strategic connections. Focus on quality over quantity with lighter crowds providing better access to exhibitors and interview subjects.
Sample Agenda
| 9-11 AM | Final Exhibitor Visits Return to LVCC or Venetian for any must-see exhibitors you bookmarked. Lighter crowds make for better conversations and B-roll opportunities. |
| Noon-1 PM | Break at Media Room Conduct final meetings and use lounge amenities one last time. |
| 2-4 PM | Follow-Up & Future Planning Send immediate follow-up messages to high-priority contacts, schedule post-show interviews and review notes while conversations are fresh. |
Media Tip:
Utilize the official CES Media Phoos throughout the show. Download photos of CES to include in your coverage, CES 2026 content will be made available during the show.
We Can’t Wait to See You at CES 2026
CES 2026 represents an unparalleled opportunity for content creators and media professionals to capture the stories that will define technology’s future. From exclusive Media Days access to Creator Stage programming, from AI innovation at CES Foundry to the latest creator economy trends at C Space, every experience is designed to help you create compelling content and build meaningful connections.
The technology industry moves fast, and you’ll be right where the stories are unfolding.
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