Haier Saudi Arabia has signed a multi-year agreement (2025–2028) with Al Hilal Club Company to become the Club’s Official Global Home Appliances Sponsor, reinforcing its ambition to be the leading home appliance brand for Saudi users. The partnership will be activated through in-stadium LED displays, co-branded digital content, retail promotions, and fan engagement initiatives, connecting Al Hilal’s passionate fan base with Haier’s smart-home solutions tailored for local needs.
Li Dapeng, CEO of Haier Middle East & Africa, emphasized the strong alignment between the two brands, noting Al Hilal’s prestige and global fan base. Al Hilal CEO Esteve Calzada highlighted that the collaboration enhances the club’s strategy while boosting global exposure. The partnership not only strengthens Haier’s visibility but also deepens its localization strategy in Saudi Arabia, where it has operated since 1998.
Haier has already launched innovative, locally relevant products such as the UVC series air conditioners that perform in extreme heat, QLED Game Master TVs with 120Hz gaming, humidity-controlled refrigerators, and direct motion Super Drum washing machines. Over the next three years, Haier will continue to expand products, services, logistics, and after-sales care, ensuring unmatched experiences. Together with Al Hilal, Haier aims to build a global community while cementing its position as the No.1 home appliance brand in Saudi Arabia.
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