At Frieze Seoul 2025, LG Electronics is presenting Park Seo-Bo x LG OLED TV: Colors Drawn from Nature in partnership with the PARKSEOBO FOUNDATION. This marks LG’s fourth year as Headline Partner of the fair. The exhibition highlights the late artist Park Seo-Bo’s philosophy of color, reinterpreted on LG’s OLED screens. Using self-lit pixels, the TVs recreate the depth of his nature-inspired palette, from muted black and white to vibrant yellows, pinks, greens and oranges.
Central to the exhibition is a T-shaped installation of LG’s OLED evo G5 and M5 TVs. It features a digital artwork by Je Baak, a Seoul National University professor, who collaborated with AI to collect shades of autumn-leaf red from around the world. This piece reflects Park’s own experience of finding healing in autumn colors and brings together a collective view of nature’s tones.
Extending the experience beyond the fair, LG has launched the LG Gallery+ app on its webOS platform. The service allows LG TV users to access over 100 curated artworks from Frieze Seoul, including Park Seo-Bo’s works, turning their living rooms into personal galleries for a limited period.
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