LG and MMCA launch media art series with installation by TZUSOO

LG Electronics and the National Museum of Modern and Contemporary Art, Korea have launched a multi-year partnership focused on digital media art. The first exhibition under this collaboration, titled “MMCA×LG OLED Series 2025 – TZUSOO”, will be on view at MMCA Seoul’s Seoul Box space from August 1, 2025 to February 2, 2026.

This annual series aims to turn Seoul Box a large public area within the museum into a platform for showcasing contemporary media works. LG is the main sponsor and will provide technical support to help artists realise their projects.

The installation uses 88 LG OLED screens, each 55 inches, arranged into two large media walls. The display’s deep contrast and vivid colours enhance the immersive nature of the artwork. This project highlights how technology and art can come together to create new forms of expression.