Lenovo Your Club Your Canvas Initiative Brings AI and Creativity to Football Clubs
Lenovo has launched “Your Club Your Canvas,” a global initiative that brings designers, artists and filmmakers into grassroots football clubs as Creative Directors. The program will run across Brazil, China, Italy and the United States.
The initiative is part of Lenovo’s Work For Humankind platform and is supported by global ambassador Becky G. Selected creatives will work with clubs for one season to design limited edition football kits inspired by local communities, using Lenovo AI enabled devices and tools.
Fans, players and club leaders will contribute ideas, helping reflect local culture, identity and community stories in the designs. Proceeds from kit sales will be reinvested into the participating clubs and their initiatives.
The program aims to combine technology and creativity to support grassroots football, expand access to resources and highlight the cultural role of community clubs.
It also includes workshops and storytelling initiatives to showcase collaboration between creatives and local communities.
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