Google has introduced the Commerce Media Suite to help brands and merchants increase sales on quick commerce and e-commerce marketplaces. Through Google Ads, brands can reach high-intent shoppers across platforms like Search, Shopping, YouTube, Display, Discover and Gmail, directing them to product listings on marketplaces such as Blinkit, Swiggy, Zepto and Myntra.
The solution uses Google AI to improve performance and offers transparency, self-service tools and access to first-party marketplace data. Product-level measurement lets brands link ad spending to sales performance by product or category.
Launched ahead of the festive season, early users have reported positive results. ITC Limited Aashirvaad Select achieved a fourfold return on ad spend on Blinkit, while RENÉE Cosmetics saw an 11.5% sales increase and a 48% reduction in cost per order. The suite aims to provide brands with better targeting, measurement and sales impact across online marketplaces.
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