Samsung Electronics has expanded its mobile cloud gaming platform to Europe, starting with the U.K. and Germany. Galaxy users in these regions can now access a growing catalog of mobile games directly from the cloud without downloads or installations. The rollout follows the platform’s introduction in North America last year.
Samsung also announced that its Mobile Gaming Hub will be redesigned later this year. The updated hub will serve as a central place for gaming on Galaxy devices, offering easier discovery across genres and new features aimed at making the experience more social and connected.
The platform is also working with Moloco, an AI-driven advertising company, to improve user acquisition and campaign efficiency for developers. Early campaigns with SpinX Games Limited showed higher returns on ad spend and demonstrated the potential of cloud-based distribution.
Samsung has also revised its Galaxy Store terms, moving to an 80/20 revenue share model that benefits developers and publishers. This change combined with cloud-first access and smarter discovery tools is aimed at creating more opportunities for both players and partners in the European market.
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