At IFA 2025 in Berlin, Electrolux Group is showcasing new home appliance technologies under its premium brand AEG. The highlight is the launch of the New FAVORIT dishwasher range, designed for quiet operation, low energy use and reduced water consumption. The models also feature advanced systems like SuperSilent technology, AquaSave for efficient water use and ZoneClean for targeted cleaning.
AEG is also introducing PizzaExpert, a feature for its upcoming 7000 MealAssist oven that can prepare restaurant-style pizzas in under three minutes. This function is paired with an app-based assistant for dough preparation and timing, with certification from Scuola Italiana Pizzaioli. Another innovation is CamCook, available in the AEG 9000 ProAssist with SteamPro oven which uses AI and an integrated camera to recognize dishes and adjust cooking settings automatically.
In laundry care, AEG is highlighting its seven Stiftung Warentest awards over the past two years, with recognition for efficiency, noise reduction and stain removal. Electrolux Group CEO Yannick Fierling will also deliver the opening keynote on sustainability and consumer-focused innovation on September 5 at the fair.
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