At its second Business Summit in Mumbai, WhatsApp introduced new features designed to help businesses of all sizes enhance customer engagement, streamline support, and drive growth.
Key updates include:
- Payments in WhatsApp Business App: Small businesses can now accept secure in-app payments using QR codes.
- In-App Calling & Business AI: Customers can call or video chat with businesses directly, with AI-enabled support for scaling customer service.
- Centralized Campaigns: Businesses can manage marketing across WhatsApp, Facebook, and Instagram through Ads Manager.
- Discoverability via Status & Channels: Ads in Status, promoted channels, and subscriptions will help brands reach more users.
- Dual Use of Business App & Platform: Small businesses can now run both simultaneously with the same number for scalability.
- Citizen Services: State governments like Andhra Pradesh, Maharashtra, and Odisha are using WhatsApp chatbots to provide essential services to millions.
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