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Panasonic Invests in Skincare Brand SISI to Co-Create Next-Generation Beauty Solutions

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Panasonic Corporation has announced an investment in SISI Co., Ltd., a Tokyo-based functional skincare brand, through the Panasonic Kurashi Visionary Fund, jointly managed with SBI Investment Co., Ltd. The two companies have also signed a memorandum of understanding to collaborate on developing new beauty products that merge skincare science with cutting-edge technology.

SISI is known for its functional skincare for sensitive skin, blending natural ingredients with scientific innovation. Its SISI LAB offers personalized skin analysis and care advice, using data-driven insights to help customers achieve optimal skin health. Through this partnership, Panasonic aims to integrate SISI’s expertise in cosmetics and data with its own strengths in beauty appliances, manufacturing, and consumer electronics, creating new customer experiences and value in the beauty and wellness space.

The investment aligns with Panasonic’s broader strategy to accelerate open innovation, partnering with promising startups in areas that enhance everyday life, such as energy, lifestyle, and healthcare. Leaders from both companies emphasized their shared vision of combining technology, creativity, and trust to pioneer the future of beauty. Together, Panasonic and SISI plan to redefine how technology and skincare intersect to deliver smarter, more personalized self-care solutions.

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