LG Indonesia is marking its 35th anniversary with a series of initiatives designed to bring its “Life’s Good” philosophy closer to local communities. Throughout 2025, the company has combined technology, culture, and shared experiences to inspire creativity and connection across Indonesia.
The Life’s Good Truck Roadshow toured 21 cities across Java, offering hands-on experiences with LG’s AI-powered products and LG ThinQ™ technology. The initiative allowed people to engage with innovation in an interactive, community-centered setting.
As part of its anniversary celebrations, LG launched the Life’s Good Festival 2025: K-Wave Edition, featuring activities such as K-Food cooking, K-Beauty sessions, Hangul lessons, and K-Pop dance classes. Visitors can also explore LG’s latest home solutions, including the LG AI OLED evo C5 TV and LG WashTower™.
Through these initiatives, LG Indonesia continues to foster community engagement and showcase how technology can enhance daily life while reflecting its long-standing commitment to optimism, connection, and innovation.
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