Samsung Electronics has received several major national awards in Brazil, strengthening its reputation as one of the country’s most respected technology brands. The company won top honors at Folha Top of Mind, Estadão Marcas Mais, and Top Educação Award, reflecting strong consumer recognition and trust.
In Folha Top of Mind 2025, conducted by the Datafolha Institute, Samsung ranked first in TV Set, Computer and Notebook, and Smartphone and Tablet. It recorded its highest-ever recall rate of 43% for TVs and led the smartphone and tablet category for the eleventh straight year. Among younger consumers aged 16 to 34, recall reached 52%.
At Estadão Marcas Mais 2025, Samsung secured first place in Cell Phones and Notebook & Computers, recognized for emotional connection and consistent innovation. The Top Educação Award honored Samsung for its role in digital learning through technology solutions that support education in Brazil.
Samsung also won two MMA Smarties Brasil 2025 awards for its Odyssey Cup eSports campaign and was recognized by IGN Brasil for its interactive booth at Brasil Game Show 2025.
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