Richa Parekh elevated to Senior Director of Marketing at JioHotstar

Richa Parekh has been promoted to Senior Director of Marketing at JioHotstar. She brings over 15 years of experience in digital marketing, performance strategy, subscription growth and global product launches. At Disney+ Hotstar she helped launch the platform in 18 international markets including the Middle East Israel and South Africa. The platform crossed one million subscribers in the first year and exceeded brand visibility goals by more than 200 percent. She also built India’s first in-house performance marketing team for the company which improved operational efficiency by 35 percent and contributed over 60 percent of total customer acquisitions through paid and organic channels. Her strong understanding of multi channel digital ecosystems across Meta TikTok Snap Inc YouTube DV360 and Google Ads helped reduce CAC by over 25 percent.

Before joining JioHotstar Richa led digital marketing at Aditya Birla Health Insurance where she worked on national campaigns like ABHIKaro Rakho Poora Khayal and Jump for Health. Her earlier roles at iProspect Rediff.com Reload Media and Performics India helped build her expertise in SEO paid media social strategy analytics and digital transformation. She has led digital teams across India MENA the US and Australia and brings a mix of creativity analytical depth and storytelling to JioHotstar’s next phase of digital and subscriber growth.