JioStar has announced the promotion of Karthik Kailash to the role of Vice President- Content Strategy & Planning (Sports).
In his new role, Karthik will spearhead audience engagement, digital publishing strategy, broadcast planning, and branded content innovation across platforms, including JioHotstar and 24 Star Sports channels.
His key responsibilities will be focused on building fandom, elevating sports consumption patterns across screens, and unlocking monetization opportunities through creative programming and content-led partnerships.
Before joining JioStar, Karthik has worked with renowned organisations, including Crisil, Sony Pictures Networks India and Disney Star.
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