McLaren Formula 1 Team has extended its partnership with Google, integrating Gemini AI more deeply into team operations. The collaboration places Gemini, now including the Gemini 3 model, at the center of workflows across performance, design and day to day operations.
The use of Gemini supports teams both on and off the track by helping analyze data faster, improve collaboration and support creative design processes. The goal is to enable smarter and more efficient decision making throughout the organization.
Google’s wider technology ecosystem, including Android, Pixel, Chrome and Cloud, continues to support McLaren’s technical needs during race weekends and factory operations. For fans, the partnership will also result in new behind the scenes digital content featuring drivers Lando Norris and Oscar Piastri.
During CES week in Las Vegas, the collaboration is also being showcased at Sphere, where Gemini is used to reinterpret the McLaren F1 car in digital art styles such as comic and retro game visuals, highlighting the intersection of motorsport and AI driven creativity.
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