Shivani Thussu has been appointed Vice President Creative and Content Digital and Streaming Hindi Specials at JioHotstar. In this role she will lead creative strategy and execution for Hindi Originals and Specials across series, specials and new formats. Her work will align creative direction with audience insight and platform goals.
She has earlier worked with JioHotstar as a consultant and brings strong experience from Viacom18 Digital Ventures where she spent over seven years shaping original content across SVOD and AVOD platforms. Her career also includes senior creative roles at BBC Studios and long experience with Viacom18’s Colors network. This background gives her broad exposure across television and digital content formats.
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