ASUS has been included in Fortune’s World’s Most Admired Companies list for 2026. The recognition marks the company’s 11th appearance on the annual ranking.
The list is compiled by Fortune in partnership with Korn Ferry and is based on an assessment of corporate reputation. Companies are evaluated on factors such as innovation, product quality, management of assets, social responsibility and long term investment decisions.
ASUS’s continued inclusion reflects its focus on user centric design and responsible technology development. The company applies design thinking principles across product development and business operations with an emphasis on customer experience and long term value creation.
Over the past year ASUS has expanded its AI ecosystem and introduced a wider range of AI enabled devices including Copilot+ PCs. Alongside performance and innovation the company continues to focus on sustainability and responsible use of technology as part of its overall business approach.
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