Samsung Maintains Leadership in Europe’s Microwave Market for 11 Years

Continued Focus on Design, Connectivity and Usability Drives Market Position

Samsung Electronics has maintained its position as the top-selling microwave brand in Europe for eleven consecutive years, based on 2025 retail volume data from Euromonitor International.

The company has held the leading position in the region since 2015, supported by its focus on product design, usability and connected features.

Samsung’s microwave portfolio includes features such as CERAMIC INSIDE™, a ceramic-coated interior designed for easier cleaning and durability. The company has also expanded its lineup with smart convection microwave ovens that integrate with SmartThings, enabling remote monitoring and control through mobile devices and voice assistants like Bixby.

Recent product updates include new grill and solo microwave models with a stainless-steel design, multiple capacity options and simplified user interfaces aimed at improving everyday convenience.