Samsung TV Campaign Nordics
Samsung Electronics has launched a campaign across Sweden, Norway, Denmark, and Finland to mark over 50 years of television innovation and 20 years as a leading global TV brand.
The initiative invites consumers to submit photos of their oldest Samsung TVs still in use, focusing on long-term usage and everyday experiences. Two winners will be selected, one for owning the oldest working Samsung TV and another through a random draw. Each winner will receive a new model, including a 65-inch Micro RGB TV.
The campaign highlights product durability and the role televisions play in daily life, while reflecting the evolution of TV technology over time.
By focusing on user stories rather than product promotion, Samsung aims to showcase how its televisions have remained relevant across generations. The campaign also connects past innovations with newer display technologies such as Micro RGB.
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