Samsung “Design is an Act of Love” Exhibition Showcases Human-Centric Design
Samsung Electronics has opened its “Design is an Act of Love” exhibition at Milan Design Week 2026, presenting its evolving design vision through immersive experiences.
Held at Superstudio Più in Milan, the exhibition features 12 zones that explore how design can respond to changing human needs and lifestyles. The showcase is structured around themes of human-centricity and expressive design, focusing on how products and experiences can align with everyday living.
More than 120 products across multiple categories are displayed, including concepts and existing devices. Highlights include AI-driven experiences, foldable Galaxy designs, wearable and home solutions, and large display innovations such as Micro RGB screens.
The exhibition also explores Samsung’s approach to AI, emphasising the role of human intention and creativity in shaping technology experiences.
Designed as an open lab, the showcase invites visitors to engage with design as an evolving process rather than a finished outcome.
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