Samsung Bespoke AI Laundry Combo Campaign Links Fashion With AI Fabric Care
Samsung Electronics has launched a global campaign in collaboration with the film The Devil Wears Prada 2 to promote its Bespoke AI Laundry Combo.
The campaign highlights the intersection of fashion and technology, featuring iconic red fabric garments and demonstrating how Samsung’s AI powered laundry system handles delicate materials.
The Bespoke AI Laundry Combo includes AI Wash and Dry+ technology, which detects fabric types and adjusts water levels, spin speed and cycle duration to optimize cleaning and care.
As part of the campaign, Samsung has deployed digital out of home displays at Piccadilly Circus and across key locations in Seoul, including Myeongdong and Gangnam Station.
The initiative aims to showcase how AI can improve fabric care while connecting with fashion focused audiences through a global entertainment partnership.
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