Anisha Mehta appointed as Senior Director – Ecosystem Partnerships at JioStar

Anisha Mehta has been appointed Senior Director Ecosystem Partnerships at JioStar. In this role she will build strategic alliances, strengthen content ecosystems and drive partnership led growth.

Before joining JioStar she led Global Partnerships at Pocket FM where she managed content acquisition and digital supply chain operations. Earlier she worked at Prime Video and Amazon MGM Studios overseeing digital supply chain for SVOD and miniTV. She also served as Partnerships and Monetisation Lead at Xiaomi Technology and supported the launch of its TV business in India. Her career includes roles at HolidayIQ, Deccan Herald and Bennett Coleman and Co Ltd.