Samsung European Tech Seminar 2026 Highlights AI TV and Display Innovations
Samsung Electronics is hosting its European Tech Seminar 2026 in Frankfurt, offering an early look at its latest AI-powered TV, display, and audio technologies.
The event focuses on how AI is transforming screens into more adaptive and personalised devices. A key highlight is the Vision AI Companion platform, which enables TVs to provide contextual information and support everyday tasks beyond entertainment.
Samsung is expanding AI capabilities across its entire TV lineup, with features such as AI Upscaling Pro, AI Soccer Mode Pro, and AI Sound Controller Pro to enhance picture and audio performance in real time.
The company also showcased its Micro RGB display technology, designed for precise colour control and improved contrast, along with its latest OLED lineup featuring enhanced design and viewing comfort.
Beyond TVs, Samsung introduced gaming monitors like the Odyssey series and lifestyle audio products including Music Studio speakers.
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