Samsung will host its “The First Look” event on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. The event will take place two days before CES 2026 begins. Samsung will outline its plans for the Device eXperience (DX) Division in 2026 and introduce new AI-based customer experiences.
TM Roh, CEO and Head of the DX Division, will deliver the keynote address. SW Yong, who leads the Visual Display Business, and Cheolgi Kim, who heads the Digital Appliances Business, will also speak about their focus areas for the coming year. The event will be streamed live on Samsung Newsroom, YouTube and Samsung TV Plus. Samsung will continue additional showcases and exhibits at the Wynn Las Vegas until January 7.
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