Samsung Electronics has ranked as the world’s No.1 TV brand for the 20th consecutive year. The company has held the top position in the global TV market since 2006.
According to market research firm Omdia, Samsung recorded a 29.1% share of the global TV market in 2025. The company also led the premium TV segment priced above $2,500 with a 54.3% market share and the segment above $1,500 with a 52.2% share.
Samsung’s leadership has been supported by innovations across several display technologies including LED TVs, Smart TVs, QLED and 8K displays. The company also introduced design focused products such as The Frame and the Serif TV, along with Micro LED technology for ultra large screens.
Samsung continues to expand its premium portfolio with Neo QLED, OLED and Micro RGB models. The company is also integrating AI powered features that enhance picture quality, sound optimisation and personalised viewing experiences.
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