Bigbasket Appoints Arpit Jaiswal as Chief Growth Officer

Arpit Jaiswal to lead growth strategy and monetisation as bigbasket scales its presence in India’s e commerce market

bigbasket has appointed Arpit Jaiswal as Chief Growth Officer. In this role he will lead growth strategy, user acquisition, engagement and monetisation initiatives to support the company’s expansion.

He brings over 15 years of experience at Google where he most recently served as Head of Growth and Monetization and Group Product Manager for Google Pay. During his tenure he drove user growth and market share while managing monetisation and P and L strategies. He also served as Country Head Product Strategy and Operations for Google Pay India and led the Technology and SaaS vertical in Google Ads. Earlier in his career he worked at STMicroelectronics and interned at Procter and Gamble. His experience spans product strategy, analytics and business growth.